EOS’ Journey To The Top

EOS, also known as The Evolution of Smooth, is the 2nd best-selling lip balm after BurtsBees. The company was launched nearly a decade ago and is now worth over a quarter of a million dollars, selling close to 1 million spheres a week at popular retailers such as Target, Walgreens, Walmart and Well. The journey to success was not a smooth ride.

The master minds behind the company are businessmen Jonathan Teller, Craig Dubitsky and Sanjiv Mehra. They saw an opportunity in the lip balm industry to make a more creative product that stood out from more traditional items such as Chapstick and Blistex. They used their own money to start the manufacturing process.

With the help of a clay artist, they created the signature spherical shape (https://skincare-au.com/collections/eos) that women all over the nation have come to love. It was important to the 3 EOS founders that the product be appealing to all senses, such as taste, smell and look of the product.

Getting EOS balms into the shelves of popular stores was not easy task. Male buyers from several retail chains quickly rejected the product, claiming that consumers would rather buy lip balms they were used to, such as Chapstick. However, they were lucky enough to score a meeting a female buyer from Walgreens that fell in love with the product and decided to put it on Walgreen’s shelves.

Sales began to skyrocket and Mehra decided to invest in manufacturing equipment to mass produce the spheres. Today you can see EOS products on the covers of the most popular beauty magazines and paparazzi photos of celebrities pulling EOS out of their handbag. EOS has a massive social media following. They send their products to beauty vloggers to review them to help spread the word.

EOS has totally beaten the odds in the lip balm industry. For just $3, you can get your hands on one of these awesome spheres right at the checkout counter of your local drug store or online on eBay and Amazon.