Norman Pattiz, the Chief Executive Officer of PodcastOne, has teamed up with Tom Webster, the Vice President of Edison Research Strategy to announce the final results of progressive studies conducted to determine the impact of podcast advertising. The first pre-promotion brand boost took place in 2016 and revealed the significant effect of podcast advertising, messaging, and the purchasing pattern.
The study found that over 60% of Podcast listeners refer to a brand after its Ad runs. Furthermore, independent product responsiveness improved by 37% for a car aftermarket merchandise, 47% for financial service products, and 24% for garden and grass products. Post-research findings showed that more than a third of respondents had a positive view of podcast advertising, up from 18% in pre-research. Respondents in the post-research felt convinced about using a lawn product than before the research.
The response to a particular podcast ad improved by 60% before and after the study, and 76% for an informal restaurant. In 2016, Edison Research undertook three surveys on behalf of PodcastOne to determine the effectiveness of podcast ads for five national brands. While some brands were seeking to intensify their awareness, established brands were launching new campaigns. In all studies, online surveys of five top brands were conducted before the launch of advertising campaigns. The findings of these campaign studies revealed that podcast listeners were receptive to brand messaging and convinced to purchase those brands. According to Norman Pattiz, PodcasttOne’s CEO, podcast ads provide superior brand awareness ahead of other marketing techniques.
About Norman Pattiz
Norman Pattiz is the founder and chief executive officer of Westwood One, a radio giant that recently became the America’s largest news, sports, traffic programming, and talk provider. In 2010, Norman Pattiz founded Courtside Entertainment Group, a Los-Angeles-based media platform that finances and produces quality programming services. Courtside Entertainment is radio home to high-profile personalities such as Ron Paul, Laura Ingraham, and Drew Pinsky.
In 2013, Norman Pattiz founded PodcastOne, which has quickly become the world’s leader in audio on-demand programming. Its line-up of brands and personalities include Adam Carolla, Jay Mohr, NRP New York, Kathie Lee Gifford, and NRP Los Angeles. In 2000, President Clinton appointed Norman Pattiz to serve on the Broadcasting Board of Governors of the U.S. He was reappointed to serve on the board in 2002 by President Bush. Shortly after joining the National Radio Hall of Fame, Norman Pattiz was honored by the Library of American Broadcasting with the Giant of Broadcasting Award. Learn more: http://normanpattiz.com/