Lori Senecal is a force of nature to recon with and current Global CEO at Crispin Porter & Bogusky. She has the talent, drive, and creative mind she needed to succeed in business. She also notes that her older siblings were a motivating factor in her story.
She received a degree in Sales and Marketing and soon after jumped into the working world. She has an innate sense of what can improve a company from their employees to employers. She founded TAG Ideation in 2003. It is marketing unit composed of young adults. Soon huge brands were calling to work with her company such as Xbox, Weight Watchers, Nestle, Stables, and much more to name a few. Her eye for detail. Lori Senecal worked as the Global Accountant Director at a well known soda company called Coca Cola. She has been a celebrated business person, Fast Company calling her The Most Creative People in Business this year (2017). At kirshenbaum bond senecal + partners Lori worked hard as their Chief Executive Officer and Global Chairman. She turned a 250 person operation to almost 1000 people globally. Soon after she joined MDC Partner Network as their President and Chief Executive Officer. She has been recognized as a powerful player in the industry. Lori Senecal was named two consecutive years in a row in Adweek’s Power 100 List. She has been a great inspiration to other entrepreneurs who are looking to succeed in the world. Senecal focuses on finding true innovative thinking individuals to increase the success of the company. She mainly concentrates on the company’s overall growth and global vision.
In 2015 Lori Senecal became the Global Chief Executive Officer at CP+B (Crispin Porter + Bogusky). By taking smart risks she has boosted the company’s revenue by 21 percent. They have worked with big companies such as Kraft Mac & Cheese, Letgo, and NBA 2K. Their offices are located in Miami, Florida. For more details visit Adweek.
Senecal was named “Agency Executives to Watch” in 2016 by Advertising Age. She previously worked at kirshenbaum bond senecal + partners as President, Global Chief Executive Officer, and Chairman.
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