Get to Know Doe Deere

Doe Deere is what some would call self-made. She beat all odds to become one of the world’s greatest entrepreneurs. Deere founded Lime Crime, a vegan makeup brand, as well as Poppyangeloff, a jewelry brand that showcases the true artistic creativity that Deere offers. She is a one-of-a-kind woman with fierceness and an edge that’s helped her rise to the top of the beauty industry. She has no plans of going away any time soon. In fact, she only plans to do bigger and better things.

Born Xenia Vorotova in Izhevsk, Russia, Doe knew from a young age that she loved fashion and beauty. Perhaps her grandmother, with whom she lived with, influenced that love as she provided her granddaughter perfumes, high heels, and makeup. Doe often dreamt of a better life and knew it was possible in America. She held tightly to her hopes and dreams and at the age of 17, moved to the U.S. with her family.

Sadly, life isn’t all that Doe expected it to be after arriving in America. The family struggled in NYC to make ends meet and eventually, succumbed to the financial strains and wound up in a homeless shelter for a period of time before finding housing in the Leham Projects. She was able to focus on her entrepreneurial dreams and developed the Doe Deere moniker in the early 2000s as she began pursuing her passions.

Together with her husband Mark Dumbleton, with whom she’s spent more than 20 years of her life, founded Lime Crime in 2007. The brand was an instant success, coming out at a time when the world was searching for natural products that were less toxic to their skin. Not only did Deere provide the natural makeup products that people wanted, but she also brought new, exciting, and vibrant colors to the world.

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