Fabletics is driving fashion lovers crazy. Having been launched five years ago, a lot has been achieved. Kate Hudson, the international model, has been on the lead of ensuring that this business flourishes. As the lead chair, which is in charge of critical decision making, Kate has exuded confidence with her little experience in business and entrepreneurship. What most people do not know is that Kate has no experience in the business she has grown to a million-dollar profit generator. Often, she applies her understanding of the fashion world, to execute business. She seeks to understand clients at a personal level.
With technology taking over manual labor in the world, it has become important for businesses to utilize modern technology in order to succeed. Fabletics has embraced the application of modern technology in various aspects. First off, the company has online subscription channels. Through the channels or platforms, one can order for their preferred apparels. This is not only time saving but also convenient in every way. It is as easy as tapping on the website interface to order for your favorite active wear. Fabletics has majorly succeeded in this. With the guidance of the co-founder, Hudson, the company has been competing the likes of Amazon, thanks to the era of reverse showroom.
Reverse showroom is not your typical showroom experience where you try on clothes and set off to purchase the same design at a cheaper store. Reverse showroom seeks to understand the client at a personal level. Customization is the right word for this strategy. Because in fashion people rely on brands that speak volumes about themselves, Fabletics has capitalized on working on the feedback given by clients to produce the right apparel. In this scenario, it is evident, that Fabletics relies of the feedback given to stock its physical stores. That way, clients cannot be disappointed. Kate Hudson believes that the client determines the success of her business. Consequently, she spends most of her time combing through their comments online. This is for her to be in a position to grasp their life styles, preferences in fashion and culture. Generally, she just wants to know the right buttons to push in order for everyone to smile at the end of the business year.
Even with little to no knowledge in business, Kate Hudson has managed to fly Fabletics through the rough, competitive, paths of internet marketing. With Amazon being the major competition, Fabletics has succeeded in garnering millions of clients online.