When Luiz Carlos Trabuco Cappi had decided to become the new CEO for Bradesco back in 2009, the bank was at an interesting turning point. Bradesco had fallen back into the pack and its future was rather uncertain. Cappi even went so far as to temper expectations when he first took over.
In his mind, it seemed unrealistic for Bradesco to aim for the top spot as soon as he assumed control. Becoming the top bank was not the primary objective. Luiz Carlos Trabuco Cappi believed that becoming the best bank to their customers was more important than being considered the best overall.
After becoming president in 2009 and building Bradesco’s brand, he would eventually decide to purchase the local HSBC branch for a whopping $5.2 billion US. This purchase allowed Bradesco to set their sights a bit higher. This acquisition gave Cappi the chance to speed up the process of becoming the number one banking institution in Brazil.
Instead of waiting several years for the natural growth steps to take place, the purchase served to expedite the process. Because of this bold maneuver, the future is considered to be brighter than ever for Bradesco. Industry forecasts underwent an immediate shift and Cappi was given a very prestigious award for his efforts.
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ISTOE Dinhero (also known as Money) chose Cappi as the Entrepreneur of the Year in the wake of this transaction. Once the aforementioned transaction took place, Luiz Carlos Trabuco Cappi elected to step down from his presidential chair. From there, he decided to create an environment where others could learn in his stead.
He established a corporate university and spoke to a variety of executives from all levels of Bradesco in order to make sure that the bank was being placed in the best position to win over the long haul. The proper autonomy was also granted to the executives that were promoted to fill his shoes.
Luiz Carlos Trabuco Cappi held meetings in the Noble Hall and he let attendees know that anyone who stepped to the microphone would need to have something to say. Trabuco asked all of the meeting’s attendees to have plans of action that could be used to assist the bank going forward. He also elected to open up the search for some additional market professionals that could assist Bradesco in their future endeavors.
While he may have stepped down from his chair after the HSBC transaction, Trabuco remains heavily involved in the day to day aspects of working with the bank. He was even given the opportunity to become a part of the French ministry and his name was ventured as a prime candidate for a takeover.
Those who know him best say that he will leave. One of the executives who is most familiar with Cappi says that he is “born” to work with this bank and thanks to his skillful techniques, they are now positioned to succeed well into the future. Now that he has taken over for Lázaro de Mello Brandão as the chairman of the Board of Directors, that future is now even brighter.
Check more about Luiz Carlos Trabuco Cappi: http://economia.estadao.com.br/noticias/geral,bradesco-anuncia-substituto-de-luiz-trabuco-na-presidencia-do-banco,70002178384