The Chainsmokers Join Forces With “Riverdale” Star For New Video

The darker tone of the last few releases from The Chainsmokers has been left behind with the release of their new single, “Side Effects.” The single sees The Chainsmokers reconnect with their regular collaborator, Emily Warren and their infectious form of party pop. The Chainsmokers have been at the top of the electronic dance music genre for the last few years since the arrival of Andrew Taggart in the DJ duo founded by Alex Pall.

In the last few years, The Chainsmokers have burst onto the mainstream music scene with a brand of infectious dance music released every six weeks throughout 2017. The Chainsmokers have spent much of their time in 2018 trying to build a new way of performing with their live band as they look to maintain their appeal to their expanding mainstream audience. The return of Emily Warren as the guest vocalist on “Side Effects” sees the band turn away from the darker sound they have cultivated over the course of 2018.

The lighter tone achieved by the duo with the release of “Side Effects” has been reflected in the promo associated with the song, which stars “Riverdale” actress Camilla Mendes. In the promo, Mendes plays a hotel worker, Riley, who is informed her boss needs her to work over the weekend in a phone call. Riley then spends the rest of the video dancing around the hotel to the sounds of The Chainsmokers as she makes up for missing out on her hard-earned weekend.

Andrew Taggart and Alex Pall have been working as The Chainsmokers since 2012 when Pall was left by his original DJ partner after achieving success in the clubs of New York City. The addition of Andrew Taggart added another layer to the abilities of The Chainsmokers with Alex Pall bringing his skills to the image of the duo. In the late Summer and Fall of 2018, The Chainsmokers are touring with their EP, “Sick Boy”, which will be turned into a full-length album over the course of the year.

The Chainsmokers Embrace Pop’s Dark Side

In the two short years since The Chainsmokers first took the music charts by storm, Alex Pall and Drew Taggart have rarely left the radio waves, with electronic-tinged, pop hits including Roses, Paris, Something Just Like This, and Don’t Let Me Down. Having first made a name for themselves as producers, the duo clearly know how to craft a hit, but what remains to be seen is their ability to keep the hits coming.

The group first came together in New York City, remixing for indie bands, only falling into pop superstardom, and the group’s name, by accident. Pall and Taggart aren’t as connected to The Chainsmokers’ moniker as they are to their music, stating in past interviews that the name really came about from a college-era predilection for weed and the fact that no one else had taken it.

For all the lack of creativity they’ve given to their title, there’s a new album on the horizon, and The Chainsmokers appear primed to start experimenting. The new music, the duo states, will be darker and edgier, but if the lead single, Sick Boy, is any indicator, will be every bit as hit-worthy as its predecessor. The darkness was inspired, as, the duo claims is all their music, by the society around them, in this case one that is social media-obsessed. Putting melody to the voices of their generation, the new music is not only a reflection of their peers, but of their own disillusionment with superstardom, perhaps best summed up by one of Sick Boy‘s lyrics:

How many likes is my life worth?

For The Chainsmokers, their biggest driver is not a futile attempt to replicate past success, to gain more likes, but to keep making music that excites them, and hopefully their fans as well. They describe it as something beyond just the sound of the music, but instead it is the emotions the music inspires. That, for them both, is the goal, and it is, they believe, most easily achieved by maintaining that balance between pop and the EDM underground scene they started out in.